"A fascinating new perspective on the digital economy, and helping to understand the challenges of the future of digital trust" - Dr Neelie Kroes, former European Commissioner for competition and digital agenda"I found this a thoughtful examination of the transition from an Internet of Interactions to an Internet of Transactions. It is especially valuable because it is full of insights that are based on real-world experiences" - David Birch, best selling author of "Before Babylon, beyond Bitcoin" and "Identity is the new money""Everything Transaction helps us understand how new economic systems disrupt older ones and how competitive advantage will increasingly shift toward platform ecosystems" - Sangeet Paul Choudary, best selling co-author "Platform Revolution" and "HBR top 10 Ideas 2017""A very relevant overview of the revolution in buying and paying caused by the Internet. The authors manage to draw a convincing picture of the far-reaching shifts as well as the role of trust, data and platform intermediaries" - Dr Gottfried Leibbrandt, CEO of SWIFT (until 2019)Interactions and transactions are like breathing. We do it all the time, most of time without any problem and we don’t think about it. Transactions include sending someone a message, buying something in a store, booking an airline ticket online or logging on to social media. But what are transactions, at their deepest core? And what about trust in a time of scandals about data leaks, election-rigging, concerns about privacy and the inability of social platforms to handle enormous amounts of data without compromising people’s privacy? The authors of this book are experienced fintech pioneers and help today’s leaders to navigate the digital world better. They do so from the clarifying perspective of ‘transactions’, and distinguish hype from reality when it comes to developments like big data, artificial intelligence, augmented reality, blockchain, biometrics and the so-called Internet of Things. ‘Everything transaction’ takes a closer look at themes like data, privacy and security, which have an ever increasing impact on a wide range of sectors. This book also sheds light on the role of intermediaries, how to grow as an entrepreneur and create propositions in two-sided markets and how to stay in control of the ongoing digitization and platformation. ‘Everything transaction’ answers the most essential questions regarding digital transformation and shows why we will embed trust in the infrastructure of the ‘transactional Internet’. An enormous opportunity to change the digital playing field on a grand scale. In short, a book about the core of doing business in tomorrow’s world.