跟誰行銷都成交: Building a StoryBrand: Clarify Your Message So Customers Will Listen (Traditional Chinese Edition)
跟誰行銷都成交: Building a StoryBrand: Clarify Your Message So Customers Will Listen (Traditional Chinese Edition)

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新行銷時代，如何說對故事？你需要一套掌握各種顧客心理的全新行銷攻略︰賣商品也賣改變的利器，能賺錢也能讓對方有贏的感覺。從煩惱賣不動到故事行銷高手，只有一本書的距離！「這本書讓你的產品不再被埋沒。」★ 暢銷100萬冊勵志書作家米勒新作★ 一出版即登上Amazon總榜TOP 20★ 商業寫作×顧客關係×網路行銷三分類TOP 1為什麼東西明明很好，卻賣不好？為什麼有人可以跟顧客做朋友，有人被討厭？你說了什麼，跟顧客聽到什麼，是截然不同的兩件事。你需要一套從顧客心理出發的新行銷法則，幫你精準傳達訊息，勾住欲望，讓商品大賣。每年都有很多產品在市場上大敗，不是這些產品不好，而是他們傳達訊息的方法不對。故事是許多行銷人公認最有力的溝通工具，不需解釋，人人能懂，又有記憶點。但你知道在新行銷時代，如何說對故事？有別於傳統行銷法，百萬暢銷書作家米勒針對銷售流程中顧客的各種心理，提出故事行銷的七大黃金法則，直擊你的思考盲區與銷售痛點，幫助你快速提升業績，成為團隊裡、同行中那個最會講故事的人，還可省下大筆的行銷費用、徹底擺脫過去低成效的行銷模式。做對這七件事，效果勝過所有行銷技巧的總和︰・行銷第一步要確認你把訊息傳達出去，而不是用了哪些招數・把顧客當英雄，將你自己定位為引導者・強調產品攸關顧客的生存需求，文宣或網站再華麗也沒用・訊息要夠簡單、易聯想、不會忘，否則顧客會把你消音・讓產品化身為武器，供顧客用來擊退生活中的邪惡反派・將「為什麼」送給顧客，讓顧客跟你買「怎麼做」・不只賣商品，也賣改變人生的利器成功品牌與行銷高手都知道，要帶著「故事」而不是「麥克風」出現。你也要每一個產品做好準備，因為你很可能沒有第二次機會。

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  • Released: September 12, 2019
  • Author: 唐納．米勒 (Donald Miller),李若鉑
  • Rating: 4,9
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB
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