Read Online Digital Marketing Strategies 2021: Ultimate Guide to SEO, Google Ads, Facebook & Instagram Ads, Social Media, Email Marketing RTF
Expanded September 2020 Edition! 464-page Ultimate Guide. Boost your digital marketing results, without increasing your budget. Selected as "One of the Best Digital Marketing Books of All Time" by Book Authority and featured as “Excellent Summary of Digital Marketing Strategies” by Merca 2.0, DIGITAL MARKETING STRATEGIES 2021 book describes result-oriented, up to date and effective strategies in an easy to understand way. CHAPTER 1. “DIVIDE & CONQUER” METHOD We live in a world that is noisier than ever. Today’s consumers see hundreds of marketing messages on an average day and recall almost none of them. Generic marketing messages do not produce results and increasing the budget does not solve this inefficiency. Segmenting your audience and communicating with each segment using tailored messages will be the key to get the attention of the users in 2021. CHAPTER 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work harder than ever. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Technical SEO, Link Development, and Performance on Search Engine Results Page (SERP). CHAPTER 3. GOOGLE ADS & FACEBOOK (& INSTAGRAM) ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads and Facebook Ads. You will find detailed information on how to structure your campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns.CHAPTER 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. CHAPTER 5. EMAIL MARKETINGIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS You will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books.Many brands implemented these strategies and significantly improved their digital marketing conversion.Now, it is your turn!
