In "Customer Experience Rules!," CX expert Jeofrey Bean gives 52 best practices for a company to create a great customer experience. Going beyond branding, customer service, and customer satisfaction, the customer experience encompasses all the touch points a customer has with a company. Follow these rules in your business to craft the very best customer experience possible. Read one rule a week--or all 52 at once! "Customer Experience Rules!" is your guide to customer experience success.Praise for CUSTOMER EXPERIENCE RULES!"Whether you are new or a long-time practitioner of Customer Experience, this book is a great introduction and reminder of all the best practices we should use - every day!" --Dann Allen, Vice President, Customer Experience, Bank of the West"'Customer Experience Rules!' is a must-have book for companies beginning to focus or companies re-focusing on the experience of the customer." --Deborah Schoonover, Customer Success Manager, Freund Container & Supply"If you worship at the altar of Customer Experience, these are your 52 weekly devotionals." --Rob Scruggs, former Director, Customer Experience, E*TRADE Financial"One of the best Customer Service books of all time" - BookAuthority"One of the best Customer Experience books of all time" - BookAuthority