Principles and Practice of Marketing (UK Higher Education Business Marketing)
Principles and Practice of Marketing (UK Higher Education Business Marketing)

Read Now Principles and Practice of Marketing (UK Higher Education Business Marketing) PDF

The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.

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  • Released: March 15, 2016
  • Author: David Jobber
  • Rating: 4,5
  • Publisher: McGraw-Hill Higher Education; 8th edition (March 15, 2016)
  • Total Page: 101 pages
  • File Size: 48703 KB
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